MEET JEN

Jennifer Principe is a Southern California native and professional clothing stylist who has worked with everyone from business executives, producers, directors, actors, singer/songwriters, celebrities to the everyday homemaker. Her mission is to empower her clients to be the best versions of themselves from the outside in.

The Principe principle about fashion is simple: What we communicate through our clothing, intentionally or unconsciously, is powerful. Clothing is the primary instrument in creating a positive first impression. Every detail about our personal presentation communicates something specific. Since our clothing tells a clear story about us, making that first impression is invaluable.

As a seasoned stylist of over 10 years, Principe leads strategic seminars, “How to be your own personal stylist,” on the power of personal presentation through clothing where she teaches the simple and powerful tools about tailoring, colors, body types and trends that can be easily implemented into anyone’s wardrobe.

She is also a frequent contributor on local Los Angeles news station KTLA, where she hosts the recurring segment, “How To Be Your Own Personal Stylist” and was featured on the Hallmark Channel’s “Home & Family” & as a fashion expert for the Associated Press television news.

Principe is also passionate about giving back. In 2014, she started the non-profit The Phoenix Effect which provides personalized photoshoots for those affected by trauma, cancer and other life-threatening diseases. Principe helps survivors reignite parts of themselves that have become dormant during the healing process. By providing a day of respite from illness to feel empowered and pampered through fashion, each survivor embraces their inner and outer beauty. She curates individualized photo-shoots, styling her Phoenix from head-to-toe, which are later memorialized as coffee table books. She also recently finished her first book titled “A Common Thread” that will be released in 2021. Filled with inspirational stories about her journey in the fashion world and tough but crucial life lessons, it's "Fashion for the soul" that serves as a reminder to always listen to our inner voices -- and how to translate that into always feeling and looking our best.